Few things in Brazil evoke as much "childhood memories" as tubaína. Whether enjoyed with a mortadella sandwich or at a birthday party, this amber-colored soda with its unmistakable flavor is a cultural treasure. What many don't know, however, is that this... "Brazilianness" It was founded, patented, and disseminated by Italian immigrants.
The battle of origins
The history of tubaína is marked by a geographical and historical dispute between two cities in the interior of São Paulo state:
- Piracicaba (1913): The Italian immigrant Vicente Orlando founded the Etubaína OrlandoIt is the oldest factory still in operation that uses the name "tubaína" on its label, keeping the tradition alive for over a century.
- Jundiaí (1935): Peter Pacini, a native of Lucca, in Tuscany, founded the FerráspariHe registered the trademark "Turbaína" as a synonym for soft drinks, claiming to have invented the formula that mixes guarana with mixed fruit extract (the famous tutti-frutti).
From "poor man's drink" to status item
There was a time when tubaína (a Brazilian soft drink) and mortadella sandwiches were stigmatized as being consumed exclusively by those with limited resources. A 600ml bottle yielded four glasses and cost a fraction of the price of multinational soft drinks.
Today, the tables have turned. Tubaína won. cult statusIn the center of São Paulo, the Tubaína Bar and Kitchen It offers more than 30 labels of the beverage and elaborate cocktails, proving that the Italian tradition has become more sophisticated without losing its popular essence.
Tubaína X-ray
| Ingredients | Function |
| Guarana | The Brazilian base for the drink. |
| Tutti Frutti | The mixed fruit extract that gives it the "Italian" flavor. |
| History | Created by immigrants in the interior of São Paulo (Piracicaba/Jundiaí). |
| Status | Today it is present in all social classes and in upscale bars. |
Tubaína is the perfect example of cultural syncretismItalian immigrants brought the technique of making syrups and soft drinks from Europe and applied it to local ingredients, such as guarana.
The result is a product that doesn't exist in Italy, but wouldn't exist in Brazil without the entrepreneurship and creativity of the Italians.
25 tubaína brands currently sold
| Itubaine |
| Etubaína Orlando |
| Tuiubaína |
| tattoo |
| Cruzeiro |
| Cool |
| Cibel |
| Ligiane |
| Matte Leather |
| Mimosa |
| St. Joseph |
| Tubaína Baré |
| Minada |
| Guarany |
| Star |
| Don |
| Fruity Good |
| Simba |
| crystalline |
| Funada |
| Conquest |
| Jaboti |
| Rainbow |
| Cotuba |
| Turbain |
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