The number of scams of rent in Italy This is a concern for those seeking housing in large cities. Foreigners are among the main targets, according to recent reports.
Finding long-term rental properties has become increasingly difficult. Prices are higher and supply is limited, especially in larger, tourist cities.
Amid this scenario, suspicious advertisements are multiplying.
Recurring signs of a scam
One of the most common approaches begins with email. Unlike the Italian standard, where owners usually send short messages with a contact phone number, scammers send long and detailed texts.
The emails present complex pricing structures. They include discounts for prepayment of six months or more. This type of offer is not common in the local market.
They also promise generous conditions. They state that pets are allowed, that the storage facility is fully secure, that the furniture is insured, and that the address can be used for residency registration. At the same time, they claim they cannot meet the interested party in person.
Another common clue is the suggestion to pay through platforms like Booking.com to "guarantee" the property. Then, they request a copy of your ID.
The photos usually show beautifully decorated, bright, and immaculate apartments. The asking price, however, is below what one would expect for that standard.
In some cases, the ad disappears shortly after the first contact.
Fake agencies and upfront charges
Readers also report the existence of fake real estate agencies. Some operate with an office and staff.
A reader who was renting in Florence stated that the agency seemed "very normal and trustworthy," but requested 250 euros to grant access to a supposed database of properties.
Being charged upfront to view offers is another warning sign.
Advertisements with images generated by artificial intelligence.
The number of listings featuring images that appear to have been generated by artificial intelligence is also growing. These properties are generally not available for immediate viewing.
They are advertised as short-term rentals with monthly contracts. This type of offer has been increasing.
Even on well-known portals, such as Idealista.it and Casa.it, there are reports of suspicious advertisements.
Foreigners under double suspicion
The problem especially affects those who move internationally. Scammers take advantage of time pressure and unfamiliarity with the local market.
At the same time, some Italian landlords are cautious when dealing with foreigners. This distrust increases when the applicant lacks traditional employment or has not yet completed the residency process.
Given this scenario, experts recommend extra caution. Be wary of overly detailed proposals, requests for upfront payment, and the impossibility of an in-person visit.
O rental market in Italy It remains a challenge. For many, the search for a property continues without a defined end date.














































