At 87, Luigina Simonotti She has become one of the most beloved figures on social media in Italy. A resident of Gattico-Veruno, in Novara provinceThe elderly woman has amassed over three million followers between Instagram and TikTok (2.3 million), where he shares his genuine routine in the countryside.
Digital success, however, was born from a moment of pain. Luigina started recording videos during the lockdown"My time felt empty, it seemed meaningless. Davide had the idea, he saved me," Luigina reveals about her grandson, Davide Moia, shortly after losing her husband, Siro, to whom she was married for 60 years.
Davide, a 30-year-old engineer, is responsible for capturing the moments that charm the web. The content focuses on the complicity between the two, without scripts or complex editing. "People recognize themselves in our bond. They are small, authentic moments that exist in every home," explains the grandson.
Luigina's routine is guided by the simplicity of life in the countryside. She tends to her vegetable garden, prepares dishes with her own ingredients, and maintains her characteristic good humor. "I've never worried about my physical appearance. I've always lived in the countryside, working and moving forward," says the influencer.
Gastronomy is a central pillar of her content. A former kitchen helper, Luigina is famous for "cheating" on her grandson's diet. "I put a bit of butter at the bottom of the ravioli plate when he gets distracted. He prefers it unseasoned to stay in shape, but you can't eat without flavor," she jokes.
Recently, the duo's story was turned into a book: "Una bambina con le rughe" (A girl with wrinkles)For Luigina, success is secondary to the joy of interacting with the public. "What you plant, sooner or later comes back. I am proof of that," concludes the grandmother.
