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Did you know that Fanta was invented in Naples? Here is her story

Fanta, the most famous orange soda was created in Italy and has Neapolitan DNA

Neapolitan fanta created in Italy
Fanta, the most famous orange soda was created in Italy and has Neapolitan DNA

The most famous orange soda was created in Italy and has DNA napolitano

In the 1940s, during World War II, Nazi Germany stopped receiving inputs from the USA to produce and distribute Coca-Cola.

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There were two options: close the factory while there was a lack of base ingredients to make the main product or find new products that would allow the factory to remain operational and for which raw materials were available in Germany.

Max Keith, head of production at the German company, gave the go-ahead for the creation of an alternative “Germanic” drink. The ingredients were: whey (a byproduct of cheese production), sugar and apple syrup: Thus, Fanta was born.

The German creation was not very successful and its production was blocked because the soda was too bitter (and bad).

In April 1955, under the command of Ermelino Matarazzo, SNIBEG – an Italian subsidiary of Coca-Cola, based in Naples – changed the flavor of Fanta to a mixture of malt and orange. With some adjustments, the new flavor became known worldwide.

The first commercial distribution of the new version of Fanta was on the Japanese market in 1958. The following year it arrived in the United States, and in 1964 the drink was sold in Brazil.

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