Altroconsumo, an Italian consumer protection association, revealed the most economical supermarkets in the country in 2025. According to the survey, families who choose where to shop wisely can save up to €3.700 per year.
The study, conducted between March 3 and 31, analyzed prices at 1.150 establishments in 67 Italian cities. 1,6 million prices were considered, distributed across 125 product categories. The survey covered supermarkets, hypermarkets, and discount chains. (discounts).
Eurospin leads as cheapest network
The Eurospin discount network appears to be the most advantageous. According to the survey, a family of four, with an average annual spend of €9.276, can save up to €3.700 by purchasing the cheapest products.
In the private label category, the greatest benefit was identified at Carrefour, where cost savings could reach €3.308 per year.
Families, couples and singles: where everyone saves
The savings potential varies depending on the consumer profile. Couples can save up to €3.273, and single people can save up to €2.249 per year. These values are calculated based on consumption averages reported by Istat (Italy's statistics office).
Mixed expenses: savings depend on the type of store
For those who make mixed purchases—combining famous brands, private labels, and more affordable items—the type of establishment greatly influences how much you can save.
The biggest savings with this model come from the In's Mercato chain, with a benefit of up to €2.838. At hypermarkets like Famila, the savings drop to just €208 per year.
Price difference can exceed 100%
Big-brand products have the largest price variations. The difference can exceed 100% between stores, according to data from Altroconsumo.
Among traditional supermarkets, Famila stands out as the most affordable in the branded products category. It's closely followed by Esselunga, Ipercoop, and Spazio Conad.
Where are the cheapest supermarkets in Italy?
The cheapest store in the country is located in Marcon, in the province of Venice: Iper Rossetto. The Rossetto chain, in fact, dominates the rankings, with five locations among the top ten.
In the North, cities such as Verona, Como, Udine, Treviso and Pordenone are home to many of the supermarkets with the best prices.
In the Center, Sesto Fiorentino (Tuscany) stands out. In the South, Taranto (Puglia) presents the best result, although with a higher price index (107).
Cheaper North, More Expensive South
The North of the country offers greater price competitiveness. In the South, in addition to higher prices, incomes are lower, which increases the burden of food on the family budget.
In Puglia, food accounts for 19,3% of annual income. In Trentino-Alto Adige, this figure drops to 10,7%. This 8,6 percentage point difference represents an 80% greater impact for residents in the South.
Cities with the greatest and least economic potential
In Como, a family can save up to €1.386 per year by choosing the right store. Rome, Bologna, and Milan also show good levels of savings, with differences exceeding €1.000 between supermarkets.
In the South, competition between networks is less. In Naples and Caserta, for example, the maximum possible savings don't exceed €50 per year.
Venice leads among the most affordable cities, with an estimated minimum annual expenditure of €6.260. At the other end of the spectrum, Sassari, in Sardinia, is the most expensive city: at least €7.410 per year.
FOLLOW-US
