Optimistic forecasts indicate that tourism in Italy is set to achieve exceptional results in 2023, with projections pointing to new records in terms of visitors, arrivals and tourist spending.
A promising year
According to the Research Institute Demoscope, Italy is preparing to receive more than 442 million tourists in 2023, representing a growth of 12,2% compared to 2022. This number represents the highest value ever recorded in the history of Italian tourism.
Record attendance estimate for tourism in Italy
Forecasts indicate that the number of tourist visits to Italy in 2023 will reach extraordinary numbers. With a projection of more than 442 million visits, an increase of 12,2% compared to the previous year is expected. This result is a positive sign for the country's entire tourism industry.
A key factor that will contribute to the increase in tourist visits to Italy will be the increase in foreign tourism. According to Demoskopika's forecasts, almost 61 million foreign visitors will choose Italy as a holiday destination. This represents almost half of the total expected arrivals and will result in around 215 million overnight stays in the country.
For comparison purposes, the Brazil received 3,2 million international tourists in the first half of 2023.
Growth in tourist spending
The growth of tourism in Italy in 2023 will also have a positive impact on tourist spending. According to forecasts, total tourism spending is expected to reach the mark of 89 billion euros (around R$480 billion), with an estimated growth of 22,8% compared to 2022. This increase in visits and arrivals will contribute significantly to the Italian economy, representing a moment of recovery for the entire sector.
Tourism in Italy in 2023: Increase expected in all regions
The positive outlook for Italian tourism in 2023 extends to all destinations in the country. According to Demoskopika forecasts, all Italian regions are expected to see an increase in tourist flows during the year. Below we present an overview of trends in the Italian regions where the greatest growth is expected:
Trentino Alto Adige
O Trentino Alto Adige stands out, with predictions of a 15,4% increase in visits and 11,8% in arrivals in 2023. This region, with its spectacular mountains and stunning landscapes, continues to attract large numbers of tourists.
Veneto
The region of Veneto, rich in history and with a unique cultural heritage, is expected to record a 14,8% increase in visits and an 11,0% increase in arrivals in 2023. Renowned destinations such as Venice, Verona and the Venetian Dolomites continue to delight visitors from around the world .
Brands
As Brands, a region overlooking the Adriatic Sea and characterized by splendid art cities and picturesque villages, is expected to see a 13,4% increase in visits and a 13,8% increase in arrivals in 2023. This region is increasingly attracting tourists who want discover its natural and cultural beauties.
Molise
Molise, a small region in south-central Italy, is expected to see a 13,4% increase in visits and a 14,3% increase in arrivals in 2023. Despite its compact size, Molise it offers untouched landscapes, ancient villages and warm hospitality that captivates visitors.
Toscana
A Toscana, known for its combination of art, culture, enchanting landscapes and delicious cuisine, is a beloved destination among tourists. The region is expected to see a 13,4% increase in visits and a 13,5% increase in arrivals in 2023. Cities such as Florence, Siena, Pisa and the Tuscan countryside will continue to delight visitors from around the world.
Other Italian regions
In addition to the regions mentioned, other Italian destinations show signs of tourism growth in 2023.
O Lazio is expected to register a 12,8% increase in visits and arrivals, followed by Sicilia with a 12,7% increase in visits and an 8,9% increase in arrivals.
A campania expects a 12,3% increase in visits and a 13,1% increase in arrivals, while the Emilia Romagna expects a 12,2% increase in visits and a 7,4% increase in arrivals.
Even the south of the country, with its pristine beaches, will continue to be a popular destination for summer tourism, which is coming to an end.
Photos: Depositphotos
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