Geopolitical tensions in the Gulf are leading wealthy individuals to reduce investments in Dubai and redirect capital to Europe. Italy has once again gained prominence. as a destination for buying luxury real estate.
The move comes after years in which Dubai concentrated international investments. The emirate attracted investors with favorable taxation, fast processes, and the possibility of acquiring multiple units in the same development.
Now, the international scenario and the fear of instability are causing a change in strategy among these investors.
Change in investment flow
Italy is repositioning itself as an alternative. The country combines historical heritage, quality of life, and a consolidated real estate market.
Company data Lionard Luxury Real Estate They indicate an average annual growth of around 20% in high-end transactions. In 2025, purchase orders increased by 25% compared to 2024.
According to the company, the average client portfolio exceeds 5,2 million euros. The most dynamic segment is that of properties above 5 million euros. The range between 1,5 million and 3 million euros was impacted by increased energy and maintenance costs.
Buyer profile
The market is global. Among the main buyers are French, British, and American companies. Investors from Northern Europe and new international entrepreneurs are also expanding their presence.
The most sought-after properties include historic villas in Tuscany, residences on the Sicilian coast, properties in Veneto, and penthouses in historic centers.
Use of technology in negotiations
Technology has taken on a central role in the sector. Lionard developed the LAIA system, based on artificial intelligence, to connect buyers and properties.
The system analyzes preferences and identifies the moment when the client's interest is most concrete. Algorithms also study users' online behavior and suggest properties compatible with their profiles.
This process reduces negotiation time and improves communication with international clients.
Digitizing sales
Digitization has changed purchasing behavior. During the pandemic, transactions began to take place remotely, with virtual visits and online meetings.
This model remains in use, especially among foreign investors.
Meanwhile, the market for high-end renovations is growing. Works on historic properties or large apartments cost between 3.000 and 4.000 euros per square meter and involve several specialized professionals.
flagship businesses
The market is seeing high-value transactions. Penthouses in Milan have already been sold for over 20 million euros. There are also deals involving historic buildings in Florence and residences overlooking the Grand Canal in Venice.
These assets continue to attract international investors.
The current movement reflects a broader trend. Global wealth is becoming increasingly mobile, with decisions influenced by factors such as geopolitical stability, taxation, and diversification.
In this context, Italy remains among the most sought-after destinations for luxury real estate investments.
