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Brunello Cucinelli talks about food, family and work in Solomeo.

In Solomeo, Umbria, the cashmere entrepreneur describes the cafeteria, standing meetings, workdays until 17:30 pm, and the refusal to work remotely.

Brunello Cucinelli talks about food, family and work in Solomeo.
Brunello Cucinelli talks about food, family and work in Solomeo. Photo: reproduction / Corriere della Sera.

Simple food, family meals, and a day with long breaks mark the routine described by Brunello Cucinelli, a cashmere entrepreneur, in an interview conducted in Solomeo, Umbria, where he rebuilt a village with a castle, theater, and a library scheduled to open in a few years. He cited the Benedictine rule of one meal a day, but said he wouldn't give up the main course: "I love pasta; if they take it away from me, I'll jump off the tower," he told the Corriere della Sera newspaper.

Cucinelli is presented as a symbol of so-called humanistic capitalism, a model in which the organization of work is designed with the well-being of the worker in mind. According to him, the company has 1.600 people, almost 500 have lunch at home, and the rest use the cafeteria. Remote work was not adopted due to a lack of collective creativity, in his assessment. Meetings are held standing up and open to everyone. Entry is at 8 am and exit at 17:30 pm (Italian time).

At the table were his daughters Camilla and Carolina. He said he was the "father of yeses" and that he helped them skip class, but forced them to eat with books under their armpits. His life was narrated by Giuseppe Tornatore in the film. Il visionario garbato.

Read also Curitiba hosts trade fair that opens Brazil to small Italian businesses.

Read the original article in Italian at Corriere della Sera.

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