The first edition in Brazil of Marmomac, the main Italian ornamental rock fair, exceeded expectations and excited the organizers for the second edition of the event, which already has a set date: February 24-26, 2026.
Marmomac Brazil was held in São Paulo, between the 18th and 20th of this month, and received a qualified audience of 12 thousand people from 75 countries, who took a close look at the new products from around 200 exhibitors.
“It was much better than expected. We received a very qualified audience, it felt like there were negotiations going on all the time, and that was really cool,” Flávia Milaneze, CEO of Milanez & Milaneze, the company organizing the fair and belonging to the Italian group Veronafiere, owner of the Marmomac brand, told ANSA.
“The expectation was to receive visitors from 60 countries, but in the end there were 75, this shows the strength and internationalization of Marmomac”, adds the executive.
The fair takes place annually in Verona, but Veronafiere decided to create a Brazilian edition – the first outside the Venetian city – to establish a kind of reference point for the natural stone sector in the Americas.
The United States was the main source of international visitors to Marmomac Brazil, followed by Argentina and China, but the event also saw a strong presence from Italy, Mexico and India.
Around 40% of the public were marble workers, and 20% were architects and designers, a visitor profile that is “completely new and very interesting for the sector, as they are the ones who specify the material”, according to Milaneze.
Construction and development companies, another target of Marmomac Brazil to diversify the public, were also present.
“We saw that the fair has a very strong growth potential and, now that we have managed to present a good product, we want to make it grow and consolidate it as a reference in natural stones in the Americas”, stated Milaneze.
Fernanda Bizze Brandão, partner at JVS Granitos, a company based in Cachoeiro de Itapemirim (ES), celebrated the participation and is already looking to 2026. “We had a very productive return in terms of opening channels and relationships. We are very satisfied and we know that sales will be a consequence. We intend to return next year”, she declared.HANDLE)
