Destinations

Italian Airways plans to launch flights to Brazil

The company wants to occupy the space left by Air Italy, which went bankrupt in 2020.

Published

January 13, 2021

Italian Airways intends to launch flights to Brazil | Photo: Seeking Alpha

Born a Italian Airways, and she dreams of long flights, including crossing the Atlantic and landing in Brazil. The company plans to occupy the space left by Air Italy, which could not withstand the crisis in 2020 and went bankrupt.

At the moment, there aren't many details yet about what the company's actual operating plan will be.

However, Italian Airways already has the attractive idea in its original project: long flights from Bergamo.

Currently, the airport Orio al Serio, around Milan, is almost an absolute domain of Ryanair, with its low-cost connections in Europe and the Mediterranean area.

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But with the first two Boeing 787 on the runway, Italian Airways wants to change that and go further, that is, to the northeast of Brazil, the United States and even China.

Interestingly, Giuseppe Gentile – owner of the new airline – was the founder of Air Italy in 2005, after a first business venture with Air Europe, sold in 2000 to Grupo Volare.

The strategy of the new airlines

2021 looks to be the year of the airline boom Made in Italy. After the Self Airways and the Kairos Air, which was initially called AdriAvia, it's the turn of Italian Airways, a project talked about since 2018, but which is now back with full force.

According to them, 2021 is the right year to execute a projects. It is now possible to occupy slices of the airline market that were inevitably free. Many airlines will not survive the economic crisis generated by Covid-19.

Regarding this, Gentile said that Italian Airways will be a hybrid transport company: between the low cost and the executive.

All of this means that the safety of traveling will come first, the most comfortable seats, space for hand luggage and the possibility of boarding your checked bags at fares all inclusive. No surprises. That's what's expected.