The city of Milan will host an F1 show, repeating the event held in London in 2017 and during this season, in Marseille and Shanghai
Since Liberty Media acquired the commercial rights to Formula 1, it has always sought to increase the number of spectators and fans. Since his arrival he has launched interesting initiatives, such as the show that was organized in London last year before the British GP or those in Marseille and Shanghai before this year's French and Chinese rounds.
Given their success, a new show will be held before the Italian GP, which will be held from August 29 to September 1 at the Autodromo Internazionale di Monza.
The members of Formula 1 will be the protagonists of an exhibition through the streets of the center of Milan, a few kilometers from the track that has hosted the Italian Formula 1 GP for decades.
This show, organized by Balich Worldwide Shows – an Italian company that has become internationally famous for its live events – was called F1 Milan Festival and already has a route planned. It will start at Praça 24 de Maio and then head towards Viale D'Annunzio, until Piazzale Cantore, where the cars will change direction and go back along Viale D'Annunzio until they return to Praça 24 de Maio.
The route will cover the Darsena area, a suggestive place that is very fashionable in Milan. The F1 House will also be installed in Viale Gorizia, where night events will be organized with DJs, sports figures and entertainment.
News originally published in Motorsport
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