Almost 150 years old, Barilla changes its logo and packaging

The anniversary of Barilla, an Italian dry pasta company, this January marks the change in pasta identity. 

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For the first time in 25 years, Barilla launches a new logo and new packaging as part of the design change to remove the plastic window from pasta boxes, reducing plastic use by around 126 kilograms per year by the end 2022.

Started by Pietro Barilla in 1877, the company is a multinational present in 100 countries with its variety of pastas and sauces, such as the brand world leader in Italian pasta. 

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The plastic will be kept in the US, Canadian and Russian markets. This is because, according to Barilla, consumers in the countries value being able to see these masses. 

The company, based in Parma, in Italy, will also launch a line of pasta premium call Al Bronzo. With red packaging, the pasta has a more intense flavor and is “rougher”, adhering better to sauces.