Lavazza, one of the largest espresso chains in the world, launched ¡Marte! For Another Planet for Earth Day, your new coffee that grows on Mars. Okay, it doesn't exist yet, but its name is included in the Lavazza product line called ¡Tierra! And it aims to raise awareness about the importance of taking care of our planet.
the action of Publiics Italy / Le Pub includes a product introduction video to highlight Lavazza's commitment to teaching coffee producers how to grow coffee through sustainable agricultural practices and protecting the only planet where it grows, Earth.
The film takes viewers on a trip to Mars and features red beans that appear to have been grown in a Martian environment.
When you think that ¡Marte! could be real, the video reveals that it is not yet possible.
But its suspense and irony reaffirm that Lavazza supports coffee farmers by promoting good agricultural practices to combat the effects of climate change, so hopefully they won't have to plant coffee on Mars anytime soon.
Watch the video:
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