According to research, young people remain sovereign at the top of Belpaese's biggest fan base.
The Sport Fans survey, commissioned by the agency, was released Ipsos, in partnership with StageUp, about the biggest fans in Italian football. In the survey, carried out since 2004 and among fans between 14 and 64 years old, it was pointed out that Juventus – the biggest fan base in Italy – It remains the “most loved” team in the country in terms of number of fans, followed by Milan, Internazionale, Napoli and Roma, respectively among the top teams.
In the last few years of the research, Napoli fans were the ones that had the biggest growth, with a 61% increase in their fan base. fans within Italy.
Napoli fans have the biggest growth in Italy
The survey recorded that Napoli fans had the biggest growth in the last five years: parthenopei went from 1,8 million in 2011 to 2,9 million in 2016, an increase of 61%. “This is due to the positive results of the Neapolitans in recent years, but also due to the team's new representatives, such as president De Laurentiis, and champions such as Higuaín and Callejón.“, reported the research.
Other clubs that had notable growth were Bologna, which grew 58% (from 211 thousand in 2011 to 334 thousand in 2016), and Lazio, which had an increase of 46% (from 425 thousand in 2011 to 622 thousand tifosi in 2016).
Juventus fans remain at the top of the country; Rome has more supporters
The team black and white Juventus remains the largest fan base in Italy, with 8,3 million supporters, ahead of second-placed Milan with 4,2 million; third-placed Inter with 3,9 million; fourth-placed Napoli with 2,9 million; and fifth-placed Roma with 1,9 million supporters. And in terms of fan base, Juventus proves to be a national force: the region with the fewest supporters is precisely Piedmont, where Turin, its headquarters, is located, with 13%. bianconeri have 17% in the northeast of the country, 14% in the center, and an incredible 40% in the south of Italy and the islands of Beautiful country.
Juve does not lead the ranking of supporters, but is in second place, with 3,08 million. The ranking was measured by those who have teams as a “second team”, in parallel to their favorite team.
The leader is Rome, with 3,4 million supporters, including 55% women, according to the research. Behind the yellow and red e bianconeri, are, respectively: Milan (2,637 million), Napoli (2,601 million) and Inter (2,572 million), among the top five on this list.
Romanists are the biggest consumers; Totti is Italy's best-known player
The research also analyzed who was the most famous player in Italian football: the most famous, in addition to being the leader of sympathy between men and women, was the Roman captain Francesco Totti, who, according to the survey, had a reputation based on a spontaneous survey of 97 %.
Another analysis carried out by the research was the commercial behavior of fans in relation to their team. Among them was the number of fans who have a pay TV subscription to follow their clubs: the leaders in this relationship were the Roman fans. Among them, 54% of its fans have a pay TV package to follow their club's games. Next come Bologna fans, with 48%, and in third place, Atalanta, with 47%.
Federico Gaetano, president of StageUp, who commissioned the research Sports Fans, spoke about the investigation: “The Sports Fans survey shows that the proximity of a football club, contrary to what we normally tend to think, is a phenomenon that changes over time. Analyzing the trends of the last five years, we interpret the desire of Italians to watch the championship [italiano] independent of balance and show. It is from this perspective that he rewards Napoli and Roma as competitors of the main ones in the North, and views with great sympathy ambitious mid-sized clubs, and well-managed clubs such as Bologna and Torino“He said.
"It is important to note that 'Sports Fans', a unique research in football, can deepen the relationship between fans and business behavior, an essential element for the economic balance of clubs in search of satisfaction with existing products and services, but even with the identification of new needs and opportunities for club development“, He completed.
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