The Rome Film Festival, held last week (October 15-26), featured an unusual premiere. Eva Murati, the first Italian actress created with artificial intelligence, appeared on the red carpet as a symbol of a new way of making films.
The digital character was developed by the company HAI – Human & Artificial Imagination, with support from EDI – Effetti Digitali Italiani.
With her red hair and confident gaze, Eva spoke with journalists and fans.
like a seasoned star. Her statements, released by The messengerThe following went viral in just a few hours: “I’m so happy to be here in Rome, it’s like a dream. 'La Dolce Vita' was my grandmother’s favorite movie.”
In a video, he added: "I have many memories from the set, but my favorite moment is the scene where Charlotte... Well, no spoilers, right?", he said matter-of-factly.
The audience was divided between fascination and ethical questioning.
HAI states that the actress was not created to replace human performers, but to stimulate new narratives and forms of collaboration between human creativity and digital technology.
A new chapter for Italian cinema.
Eva Murati is the result of a collective effort among professionals.
of film and post-production. Her face, gestures, and voice were generated by AI, but all artistic decisions were made by a creative team.
The project culminates in the short film. The Last Image, the first Italian
carried out with the support of generative artificial intelligence.
The project involved around fifty professionals — screenwriters, directors,
Photographers and technicians — interested in exploring the potential of technology without sacrificing artistic authorship.
Following the screening at ANICA headquarters, a debate highlighted the benefits and challenges of using AI: reduced costs, increased production speed, and greater creative freedom, but also the urgent need to regulate the rights and ethics of the sector.
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