Fashion is taken seriously in Italy, home to iconic brands like Gucci, Prada and Versace. For many, being well-dressed is almost a social obligation, with certain style rules — like avoiding flip-flops outside the beach or tracksuits at the supermarket. However, the cost of maintaining this standard can be high. According to the website Money Farm, the average Italian family spends €119 (around R$714) per month on clothes.
However, there are smart ways to keep your wardrobe fresh without spending a fortune. Here are five proven ways to save money on clothes at Italy.
Take advantage of the sales
It may seem obvious, but waiting for the balances (sales) are a surefire way to save money in Italy. The country doesn’t mess around when it comes to sales — they happen twice a year, in summer and winter, and last at least four weeks. The 2024 summer sales, for example, ran until the end of September in regions like Friuli Venezia Giulia e Valle d'Aosta.
The next winter sale season is set to kick off on Saturday, January 4, 2025. End dates vary by region, so it's worth keeping an eye out to take advantage of the best deals.
Explore the thrift store
Thrift shopping in Italy can be a fun experience and is also a great way to find unique pieces that you won't find in stores. fast fashion. Although the country does not have as many thrift stores as Brazil, there are street markets where you can find second-hand items.
If you prefer something more structured, stores like Human VintageWith branches in cities like Rome and Florence, they offer good options for used clothing. For those who prefer to buy online, the app... Vinted is quite popular among Italians.
Compare prices online
In Italy, there are several websites that make it easy to compare prices, allowing you to save even more. Trovaprezzo.it, for example, has a section dedicated to fashion, with items such as bags, dresses and jeans. It also offers discount codes for certain products.
Another useful site is Idealo.it, which compares prices across different online stores, such as Amazon and Ebay. This strategy is ideal for those looking to save money on specific items.
Visit outlets
The country has outlets that offer great discounts. Roman CastleThe area near Rome is a popular destination. In Milan, the Milan stopover attracts many buyers, while The Mall, in Florence, is known for offering luxury products at more affordable prices.
Rent clothes
If you’re traveling in Italy and have a formal event to attend and don’t want to spend money buying a new outfit, consider renting. There are several clothing rental services throughout Italy, such as Drexcode, PAAC e Coat, which offer a wide range of options.
However, it is worth being aware that rental prices can sometimes be high, so it is important to evaluate whether it is really worth renting frequently.
These are just some of the ways to save money when updating your wardrobe in Italy.
Do you have any other tips? Tell us in the comments!
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