“Italian Heritage” series: stories of entrepreneurship in Brazil

O Italianism The series premieres this Sunday (25th) Italian Heritage, which will tell stories that reveal the contribution of Italian immigrants for the industrial, commercial and cultural development of Brazil.

Through texts and podcast, the intention is to show the dimension and impact of the work of the first immigrants who came from Italy, with the aim of finding new job opportunities in Brazil.

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Far beyond activities in the field, the creativity, originality, entrepreneurship and workforce of the Italian people left profound marks on the country that welcomed them, as an eternal legacy of love and gratitude.

Many of the companies created by Italians at the beginning of the last century were born from simple initiatives, which aimed only at the survival of families. But the will to succeed in the new homeland and the ability to undertake were so great that some became true empires.

How Lupo S/A, from Araraquara, which opens the series Italian Heritage. The Trent family chose Brazil to live and grow their dreams of entrepreneurship.

Welcome to the stories that helped make our history.

Update: to avoid confusion for readers and listeners, the series will be called Italian Heritage and not Legado Italiano, as previously reported.