Dreaming of spending your dream summer in Italy? Then prepare your wallet.
A survey by consumer association Altroconsumo revealed the ten most expensive beaches in the country in 2025. 213 establishments in ten locations were analyzed, considering prices in the week of August 3 to 9 for a package with an umbrella and two loungers or chairs, for the average weekly daily rate.
Over the past four years, the average weekly cost has risen 17%, from 182 euros (approximately R$1.064) in 2021 to 212 euros (R$1.239) in 2025. In just one year, the increase was 5%, surpassing Italian inflation, which hovers around 2%. Small extras, such as showers, cabins, beach toys, and refrigerators, also weigh on the budget.
The saying goes, "converters don't have fun," but for ease of use, we've calculated all values in Brazilian reais. See below.
The most expensive and cheapest beaches on the list
Rimini (Emilia-Romagna)
The city appears as the most affordable among those analyzed: average price of 150 euros (R$ 877) and 160 euros (R$ 935) for the first row.
Lignano Sabbiadoro (Friuli-Venice Giúlia)
In ninth place, it charges an average of 154 euros (R$ 900) and 164 euros (R$ 958) in the first row.
Senigallia (Marche)
Known for being part of the G20 of Italian beaches, it has an average price of 158 euros (R$ 923).
Anzio (Lazio)
In seventh place, it costs 176 euros (R$ 1.028) and 182 euros (R$ 1.062) for the first row.
Palinuro (Campania)
Famous for archaeological discoveries, it charges 187 euros (R$ 1.093) in the week analyzed.
Taormina and Giardini Naxos (Sicily)
Average price not reported in the original survey, but the pair ranks fifth overall.
Viareggio (Tuscany)
In Versilia, it charges 217 euros (R$ 1.269) per week.
Alghero (Sardinia)
Third place, has an average of 240 euros (R$ 1.403) and 251 euros (R$ 1.467) in the first row.
Gallipoli (Puglia)
In second place, it costs 295 euros (R$ 1.724) and 316 euros (R$ 1.846) in the first row.
Alassio (Liguria)
He leads the ranking with 340 euros (R$ 1.987) in the first four rows and 354 euros (R$ 2.067) in the very first row.
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