If there's one place in Europe where Brazilians feel at home, it's Southern Italy. Since 2025, there has been a clear shift in tourist routes: instead of the rigid itineraries of the center or north, such as Rome, Florence, and Venice, the focus is now on the regions of Puglia, Calabria, Campania, and Sicily.
But what is drawing so many people there? It's not just the turquoise blue sea; it's the emotional connection.
Many Brazilians are taking advantage of the trip to the south for what is called Roots Tourism.
"The Brazil of Europe"
Southern Italy shares a fundamental characteristic with Brazil: hospitality.
In the south, life happens on the streets, the tables are laden with food, and the people are outgoing. For Brazilians, escaping the formal rigidity of European capitals and arriving in cities like Bari or Naples is like reuniting with a distant cousin.
Unbeatable value for money
While a dinner in Milan might be expensive in 2026, in the south your euro goes much further.
- Royal Gastronomy: You can still find authentic Neapolitan pizza or a dish of Orecchiette Handmade, but at prices that seem like they're from ten years ago.
- Accommodation: The "Masserie" (historic farmhouses) of Puglia have become the gold standard for charming accommodations at much more affordable prices than the boutique hotels of Tuscany.
Sun and Sea: The authentic Mediterranean
The beaches of the south are just as good as the Caribbean.
Calabria: Tropea, with its church nestled in the rock, is the destination that saw the greatest increase in searches by Brazilians last year.
Puglia: Salento is known as the Maldives of Italy.
Sicilia: The Aeolian Islands offer a volcanic landscape and warm waters that are the hit of this summer of 2026.
Destinations you need to put on the map by 2026.
| Region | Featured City | Why go? |
| Puglia | Polignano a Mare | White houses on cliffs and caves in the sea. |
| Sicilia | Taormina | A Greek theater overlooking Mount Etna. |
| campania | Amalfi Coast | Classic glamour, but explored via ferry (cheaper). |
| Basilicata | Matera | The city of stones that seems to have stopped in time. |
Extra Tip: If you're driving through the south, be prepared! The traffic is as chaotic and passionate as in any Brazilian capital. But the views from the coastal roads make up for every honk.
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