If Starbucks was not as successful in Italy as in other countries, its relationship with local consumers could become even more distant. The North American chain has just created “cafézeite”, a mixture of coffee and oil, as Italians refer to olive oil.
So-called drinks Oiled They are made with Arabica coffee “infused with a spoonful of cold-pressed Partanna extra virgin olive oil”, announced Starbucks, the largest coffee chain in the world. The price is 4,5 euros and 6,5 euros depending on the size of the cup.
A Starbucks has a different approach to coffee compared to Italian coffee shops. While the italian coffee shops generally focus on simple, high-quality coffee drinks (for less than 1 euro), Starbucks offers a wide variety of drinks, including many with added sugar and milk, which can be seen as a violation of Italian coffee traditions. coffee.
Mixing coffee with olive oil in a country where coffee is a religion sounds like an affront. This must be why the chain has around 20 stores in Italy.
Coffee with olive oil? No thanks.
