The rise in prices for accommodation, tickets and other services should affect the figures for in Italy in 2024, after a 2023 with record numbers in the sector.
According to a study by the Demoskopika institute published first-hand by ANSA, 130,3 million arrivals and 445,3 million overnight stays are expected for this year, which would mean drops of 2,5% and 0,4%, respectively, compared to 2023 (133,6 million arrivals and 447,2 million overnight stays).
In the case of domestic tourism, the country is expected to record 63 million Italian arrivals (-4,5% compared to 2023) and 208 million overnight stays (-2,5%).
Arrivals to Italy from abroad, which represent 51,8% of the total, are expected to total 67,5 million (a drop of 0,6%), although with an estimated growth in the number of overnight stays, forecast at 237,6 million for 2024 (+1,4%).
The data reveal that the tourist flow in Italy could generate spending in the sector of up to 127 billion euros (R$ 763,4 billion), with growth of 3,8% compared to 2023. However, inflation in the segment, estimated at 4,9% in August, compared to the same period last year, should impact tourist spending by 5,9 billion euros (R$ 35,4 billion).
“It is necessary to adopt more conscious and strategic planning to adapt the tourist offer of the 'Belpaese' to the transformations that are taking place in the models of tourist consumption and, at the same time, to effectively neutralize the increase in prices”, said Raffaele Rio, president of Demoskopika.
“Tourism is undergoing a phase of rapid change, influenced by new trends, such as sustainable tourism, personalized experiences and the increased demand for alternative destinations in relation to the most famous ones”, he added. (HANDLE)
