The São Paulo State Department of Tourism and Travel (Setur-SP) will be carrying out an international mission from September 10th to promote São Paulo destinations in Italy, one of the countries that sends the most travelers to Brazil's main economic hub.
The third stage of the roadshow series “My Destination is Sao Paulo” It will take place in Rome and includes training sessions for travel agents and operators.
A promotional initiative with Italian entrepreneurs is also planned for the 12th, as well as strategic visits around the European country.
The mission will be carried out in collaboration with the Visit Sao Paulo Convention Bureau and the Municipal Government of São Paulo, with the support of the Brazilian Embassy in Rome.
“It will be an excellent opportunity to generate engagement among professionals in the sector and spark interest in São Paulo destinations,” stated the State Secretary of Tourism and Travel, Roberto de Lucena.
Brazil is the Latin American destination that received the most travelers from Italy (129,4 thousand) last year, according to the Brazilian Agency for International Tourism Promotion (Embratur), with 55 thousand visiting the state of São Paulo, a number that is expected to increase by up to 50% in 2024.
Furthermore, according to the agency, a study carried out with Italian tourists revealed that 76% are interested in visiting Brazil.
Last April, the state government already launched a tourist guide in honor of the 150th anniversary of Italian immigration in Brazil, celebrated in 2024, with suggestions for São Paulo itineraries related to the largest international migratory movement in the country's history.
It is estimated that 13 million descendants of Italians live in São Paulo, 32,5% of the state's population. (Handle/Depositphotos)
