Starting this Sunday (8), São Paulo will host the second edition of Italian Week, an event dedicated to Italian culture featuring classic car exhibitions, music, cuisine and gatherings on business, tourism, fashion and innovation.
The program runs through Nov. 15, with activities centered at the Circolo Italiano San Paolo, in the Edifício Itália, in the heart of the city.
Admission will be free for activities open to the public, with registration required, but some experiences and services will be charged separately.
Classic cars open the program
Italian Week will open with the third CircoloAuto, a gathering dedicated to the history of automobiles and motorcycles.
On Sunday, participants will gather at 8 a.m. at Colégio Dante Alighieri, departing at 9:30 a.m. for the Italian Cultural Institute.
After a stop for photographs, the vehicles will continue to Avenida Ipiranga. They are expected to arrive at 11 a.m., when the public will be able to view an exhibition of historic automobiles and motorcycles.
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To take part in the parade with their own vehicle, participants must have a car or motorcycle that is more than 30 years old.
The gathering is free to visit. The luncheon at the Circolo Italiano, however, will cost R$ 290 per person, with specific conditions for children.
Discussions on business, culture and innovation
From Nov. 9 to 13, the Circolo Italiano will host lectures and gatherings on different aspects of the Italian presence in Brazil.
The agenda includes discussions on tourism, fashion, architecture, entrepreneurship and artificial intelligence.
Announced guests include fashion consultant Costanza Pascolato, journalist Fernando Galuppo, urban activist Philip Yang and singer Mafalda Minnozzi.
The program aims to bring together representatives of the Italian Brazilian community, businesspeople and those interested in cultural and economic relations between the two countries.
Luiza Helena Trajano will be honored
One of the highlights will be the presentation of the Ispirazione a Tutti award to businesswoman Luiza Helena Trajano, chair of the board of directors of Magazine Luiza.
The tribute is scheduled for Nov. 12 at 10 a.m.
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The following day, the program includes the Voci d’Italia music festival, with performances by singers associated with Italian music.
On Saturday (14), the Italicittà Award will be presented, an initiative recognizing municipalities in São Paulo state for their cultural expressions related to Italian immigration.
The agenda also includes the final of the Miss Italicittà contest.
Italian party closes the event
Italian Week ends on Sunday (15) with the Viva La Nostra Gente party, scheduled to take place from 11 a.m. to 9 p.m.
The celebration will bring together cuisine, music and cultural activities at the Circolo Italiano.
Admission will be free, but food and other services offered during the party may be charged.
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The program takes place in one of São Paulo’s best-known buildings, in a city deeply shaped by Italian immigration and its influence on cuisine, architecture and cultural life.
Service
- Event: Italian Week 2026
- Date: Nov. 8 to 15
- Location: Circolo Italiano San Paolo, Edifício Itália
- Address: Avenida Ipiranga, 344, Centro, São Paulo
- Admission: free for activities open to the public, with registration
- Paid activities: according to the specific program
- Information and registration: italianweek.com.br
