Luxury tourism grows in Italy and generates almost 10 billion euros

Luxury tourism in Italy has shown evolution in recent years, reinforcing the sector's potential for class A travelers.

Last year alone, the segment generated more than 9 billion euros (R$56,8 billion) in direct expenses, registering 12,8 million overnight stays and 4,5 million arrivals.

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Data from the Demoskopika institute also reveals the growth of luxury tourism in the Belpaese between 2008 and 2024 (excluding the years of the Covid-19 pandemic), with an average expansion of 9,2% in overnight stays in five-star hotels, compared to 5,2% for the hotel network as a whole.

For this year, the institution's estimate remains optimistic: luxury tourism in Italy should receive approximately 4,6 million travelers and register just over 12,9 million overnight stays, with increases of 2% and 1,4%, respectively, compared to 2024. (HANDLE)