The Italian military sailing ship Amerigo Vespucci, known as the “most beautiful ship in the world”, will be used by the Italian government for a two-year voyage with the aim of promoting “Made in Italy” around the world.
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The announcement was made by the Minister of Defense, Guido Crosetto, during the wine fair Vinitaly, one of the largest in the country, which is being held in Verona. The event brings together more than four thousand companies operating in the sector.
“Companies asked us to help take their italian image and now the government will also do this through the Ministry of Defense. From July 1st, for two years, Amerigo Vespucci will be engaged in a training campaign that will go around the world, with stages on each continent, where we will also present the best of Made in Italy”, highlighted Crosetto.
The project will have the support of Veronafiere, which promotes Vinitaly, which will be on the most famous school ship in the world. Italian Military Navy to promote the “excellences of the nation beyond our borders.”
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“For Vinitaly, it is a great honor to be on board the Vespucci and to contribute with our trade fair brand to value and exalt wine, Italy’s true flagship product. This new initiative reinforces our plan to develop a permanent promotional platform coordinated with all institutional partners, capable of attracting, on the one hand, investments in Italian products from the markets, and on the other, boosting the inflows into the country and its territories,” said Veronafiere president Federico Bricolo. (HANDLE)
