It opened last Wednesday (26) in Turin, in northern Italy, the Choco-Story: Museum of Chocolate and Gianduia.
The city that hosts the project is rightfully considered the Italian capital of chocolate.
The venue has a thousand square meters of exhibition space, set in a historic underground laboratory of the traditional Pfatisch sweet shop, founded in 1915 in via Sacchi.
The museum tells the story of chocolate since its origins linked to the Mayans, when cocoa began to be used for its healing properties; passing through the moment when the Italian nobles of the House of Savoia tasted the then exotic food; up to the creation of machines to professionally work the product.
A special room was dedicated to gianduiotto, a small chocolate with hazelnuts that is considered the first packaged chocolate in the world.
The “ownership” of the recipe is disputed between Italian artisans and the Swiss giant Lindt, owner of the Italian Caffarel, which claims to have invented the delicacy.
At the end of the visit, visitors see a demonstration of the production of gianduiotto and can enjoy a tasting.
The exhibition also features more than 700 objects and four short films on the topic.
The project took shape on the initiative of Francesco Ciocatto, owner of Pfatisch, and Eddy Van Belle, a Belgian entrepreneur and collector who has already opened museums dedicated to chocolate in his country, France, Mexico and the Czech Republic.
An investment of around 2 million euros (R$ 11,7 million at current prices) was made.
The museum will be open from 10am to 17pm (local time) every day, with a break for the summer holidays between August 12th and 25th.
Tickets cost 12 euros (R$70,60) for adults, 10 euros (R$58,90) for students and seniors over 65, and seven euros (R$41,23) for children aged three and 11 years. (HANDLE)
