Nino Cerruti, the italian stylist who revolutionized men's fashion in the 1960s and who gave Giorgio Armani his first break in fashion, died this Saturday, aged 91.
Cerruti died from complications following surgery. He was admitted to the Vercelli hospital, in the northwest region of Piemonte.
His grandfather founded a textile factory in Biella in 1881, the Lanificio Fratelli Cerruti. Building on his family's experience in producing excellent fabrics, Cerruti ventured into clothing production in the late 1950s.
His first men's collection, “Hitman“, was presented in 1957 and was considered revolutionary in men's fashion at the time, with an elegant and relaxed style.
He was the creator of the men's “deconstructed jacket” in the 60s. The first Cerruti boutique was opened in 1967 in Place de la Madeleine, in Paris, where Cerruti moved the company’s headquarters.
It was also linked to the launch of another big name in Italian fashion and worldwide when,
In the mid-sixties, he hired a then young Giorgio Armani to collaborate in their studios Fratelli Cerruti.
The brand's popularity increased even further in 1994 when it was appointed to design the team's clothing. Ferrari of Formula 1.
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