McDonald's and the Ronald McDonald Children's Foundation will donate 100 hot meals by the end of March to families in need in Italy.
“This year We want Christmas to last at least until Easter”, says the note released by the Italian headquarters of McDonald's.
The ambitious initiative, whose theme is “Always open to donate”, will serve several regions of the country and will rely on the structure of Feed bank and other charitable organizations in Italy.
“We will bring hot meals to structures that offer hospitality to people and families in difficulty. Together we can shorten distances and look to the future. This initiative confirms and consolidates the commitment that unites McDonald's and the Ronald McDonald Children's Foundation with the country and local communities, especially in the difficult times we are going through, marked by the Covid emergency”, says the McDonald's note.
Network profit falls in 2020
The McDonald's chain closed 2020 with a global net profit of 4,7 billion dollars, which represents a 21% drop compared to the previous year, as reflected in the annual accounts released by the multinational this Thursday (28).
Despite the pandemic, the company created 503 new restaurants in 2020, including franchises or company-owned stores – totaling 39.198 units worldwide.
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