The Lambretta became very popular in Italy after the end of World War II. Shortly afterwards he arrived in Brazil, where he won hearts across the country.
In 1946, Ferdinando Innocenti owned a steel tube factory hit by bombs in World War II. In the midst of plans to rebuild his company and without money, he had the idea of manufacturing a simple, small means of transport that did not consume a lot of gasoline, a scarce product at the time.
• Cases affected by the decree
• Delays at the town hall and consulate
• Customized legal strategy
Design and economy were the hallmarks of the scooter
To execute his idea, he teamed up with aeronautical engineers Pierlugi Torre and Cesare Pallavicino and the three began to create the Lambretta project.
The first model was produced in 1947. It was called Model A, a 123-cylinder motor scooter, which achieved 33 kilometers per liter.
Vehicles began to be manufactured in series in Milan , in the Lambrate neighborhood, a name that ended up immortalized as one of the best-known and beloved brands in the world.
The chrome components and design attracted attention on the streets of Milan, with its small 7-inch wheels. And new models were being incorporated into the assembly line, with some modifications.
Motorbike conquers Brazil
In Brazil, the Lambretta was the first national vehicle to be produced in series. The year was 1955 and production continued until 1960, at the company Lambretta do Brasil SA – Mechanical Industries.
The company manufactured 50 thousand units per year in Brazil. Among the models launched, the highlight is the last one, which was the LI, with exchange rate four gears, the most produced in Brazil.
In the 60s and 70s, Lambretta do Brasil became known as Cia. Industrial Pasco Lambretta and later changed its corporate name again to Brumana e Pugliese S/A.
These were attempts to survive the market already dominated by Japanese brands, such as Xispa, from 1971. In 1979, the last model to be launched was the Lambretta Tork, three years before the company closed its doors permanently.
Nowadays, there are more and more models restored old models, at the same time that current brands launch modern versions with nostalgic appeal.
The fact is that there are a lot of scooters traveling around the world, thanks to their simplicity e sturdiness and nostalgia of people who lived unforgettable moments next to your scooter.
Lambretta dream endures in Jundiaí
To get an idea of the love for the old scooter, there are even Clubs dedicated to the vehicle, who come together to exchange ideas and exhibit their scooters. This is the case of Lambretta Club, Jundiaí.
Among the activities promoted by the partners are tests of speed quality resistance.
Na Italy, there is also a Lambretta Club with almost 3 thousand members, which brings together 20 thousand scooters in some meetings.
In 2017, the club took part in the celebrations of 70 years of the scooter at an event in the city of Adria, in the region of Veneto, which brought together two thousand people to admire the models and remember old stories.
