“Made in Italy” is growing around the world and is worth around R$270 billion
In 2050, when the world population will increase from the current 7 billion to around 9 billion, 1 in 10 consumers in the world will have “made in Italy” products on their table.
This is what a study carried out on the Economics campus of the University of Tor Vergata, under the coordination of the teacher Simonetta Pattuglia.
Data, according to the study presented, shows that the agri-food sector "made in Italy", is growing worldwide and is currently worth 41 billion euros – around R$270 billion.
This is the portrait of the sector, and discussed in the 9th edition of the Seminar “Food, Wine & Co. – Towards Sustainability”, which just took place in Rome, Italy.
The event took place in Rome Fair, the convention center in the Italian capital, and had the support of Coldiretti, the association of Italian producers.
The event also served to present a study on “Green Marketing” of small and medium-sized Italian companies – 28% adopt sustainability in production.
The Italian agri-food sector is managing to resist the impact of Covid-19, mainly thanks to exports.
100% Italian product
The protagonist of the seminar was, inevitably, the strong repercussion that Covid had on the entire sector, making Italians more rigid when choosing food products.
Reading the label before purchasing has become a mandatory practice. But what are the elements that factor into choosing a product?
O "Made in Italy" is a factor that can change sales: the expression “100% italian” guarantees an increase in sales by 8,8%, for example, followed by certification “DOC” with 7,2%, then by “DOCG” with 6,8%.
Likewise, the mere presence of tricolor flag stamped on the product boosts sales by 3%.
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