Luigino Burigotto landed in Brazil and made history. The name of this Italian became one of the best-known brands of baby strollers.
The trajectory of this Italian immigrant, another one who wrote his success story in Brazil with a lot of work and persistence, begins in Italy.
Born on February 24, 1924 in the city of Noventa di Piave, in the province of Venice, region of Veneto, young Luigino Burigotto grew up in a community traumatized by the consequences of First World War, since his hometown was brutally destroyed in 1918, in Battle of the Piave River.
Therefore, the Burigotto family, like so many Italian families at that time, decided to seek better living conditions, after fighting for a few years in Italian lands, hard hit by the effects of the war.
Burigotto arrives in Brazil
Luigino Burigotto arrived in Brazil in 1949, at the age of 25, and after a brief stay in the capital São Paulo, ended up settling in the municipality of Limeira, in the interior of the state.
With training from mechanic, toolmaker and designer, decided to put into practice his plans focused on an area that received little attention in Brazil: the development of strollers for babies.
Thus, the young Italian immigrant started looking for designs and materials that would enable the production of carts with the quality standard he saw in Europe.
In partnership with Antonio Rossi, he founded Industria de Burigotto Strollers, which was born with the promise of being one of the largest baby items from Brazil. Years later, the partnership was dissolved and Burigotto brought his family from Italy to help him with the work.
Burigotto Strollers
In the year of 1953, the Burigotto S/A already had its headquarters set up in Limeira, next to the Train station, from where its products were shipped to various parts of the country. The consolidation of a brand that would become synonymous with baby strollers throughout the world began. National territory.
At that time, Burigotto S/A included toys such as scooters and replicas of classic automobiles in its production line, such as the jeep and studebaker, classic North American model.
Over time, the company specialized in strollers for babies and consolidated itself as one of the most respected brands in this sector.
At the same time as he was building his life as a businessman, Luigino Burigotto became involved in the Limeirense community in different ways. In 1956, he married the teacher Lila Micucci Burigotto, who gave him three daughters.
Strong presence in Limeira
Furthermore, Burigotto was a Freemason, a member of the Santa Casa, Curator of the Limeirense Education Association (ALIE) and participated in charity lunches, preparing his famous pasta himself, helped by a group of friends, nicknamed “Luigino Burigotto’s Gang”.
After so many years of work for his company and the city he adopted in Brazil, Luigino Burigotto died in Limeira on October 18, 1984, at the age of 60. Today the city has a state school named after him, in addition to all the tributes that go to his legacy of love, friendship and day.
In the following years, the company remained faithful to the objectives set by its creator from the beginning, incorporating sophisticated processes of computerized projects and automation of the production line.
Expansion
The family remained in charge of the business for a few years, until in 2001, the company became part of the Italian group Peg-Perego, founded in 1949 by Giuseppe Pérego.
Also with more than 50 years of experience in products for children and presence in practically all world markets, with factories in Italy, the United States and Canada, Peg-Pérego defined the incorporation of Burigotto S/A as the best way to expand its business in South America.
In a larger factory, Burigotto S/A now has more than 580 collaborators and occupies a total area of 36 thousand square meters, in modern industrial facilities.
Diversification
As a result, the group began to develop a series of products, such as strollers, car seats, dining chairs and seats, bathtubs and bath accessories, cribs, playpens, walkers and various other items for children with the most modern features.
With a wide line of products, a large network of distributors throughout the national territory and in several countries, counting on more than 3.000 customers, Burigotto S/A continues to rely on the experience and italian technology and completes its traditional line with the incorporation of other products, such as motorized toys.
Simple man's effort
The story of Luigino Burigotto is yet another example of the effort of a simple man, Italian immigrant, who fled from a country devastated by war and with serious difficulties in offering opportunities to young people, who saw in a new continent the chance to conquer new horizons, with courage and hard work. This was Luigino's life, as was the life of so many Italians who came to Brazil and managed to prosper.
By Roberto Schiavon/Italianism
